This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Thursday, July 31, 2014
The importance of doing research before diving into social media
Before jumping into social media do general research to determine which social (and traditional) media are most appropriate for your target audience. Check out the article I wrote for the Measurement Standard: http://www.themeasurementstandard.com/2014/07/dont-dive-social-media-learn-target-audience-heres-ask/
Posted by Forrest W. Anderson at 12:18 PM
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