This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Tuesday, June 16, 2009
Automated vs. Human Media Monitoring
Check out this discussion of automated vs. human media monitoring: http://tiny.cc/Dt6YP
Posted by Forrest W. Anderson at 9:58 AM
Labels: media evaluation, monitoring
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