This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Friday, January 15, 2010
New Paper on Weighted Media Cost
The Institute for Public Relations today released a new paper by Angie Jeffrey, Bruce Jeffries-Fox and Brad Rawlins on Weighted Media Cost. It examines a sophisticated way to look at media placement data that correlates with business outcomes. Here is the link: http://tinyurl.com/ydrg64j.
Posted by Forrest W. Anderson at 11:11 AM
Labels: advertising, communication research, market research, media evaluation, public relations evaluation
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