Sunday, March 14, 2010

Communications Audit Bouquet from Vancouver

As you may know, I worked with Linhart Public Relations in Denver to do a communications audit of the United States Ski and Snowboard Association. These are the folks who fund and train the U.S. athletes that become the U.S. Olympic Ski and Snowboard teams.

So, I felt a certain amount of pride by association as our skiers and snowboarders did so well at the Vancouver Olympics this year. After the Olympics had closed, I sent a congratulatory note to the CEO, COO and head of communications, and got this wonderful note back from Tom Kelly, the head of communications:
Thanks, Forrest. There hasn't been a day the past three years that we didn't draw on [the Linhart PR] comm audit. Our approach to messaging this time around was incredibly effective. If you ever need anyone to be a spokesperson for the value you bring to clients, please let me know. We were real leaders in this area thanks to your work. It helped us navigate the challenges you are bound to find in this environment. Our athletes have clearly seen the benefit and have become great spokespersons.
I try not to toot my own horn, but since Tom offered to ....

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