You can find it here: http://www.forrestwanderson.com/free.htm
This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Thursday, April 8, 2010
Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance
Dave Dunn, a colleague with whom I do branding work, recently wrote a white paper (with a little input from me) entitled: "Jump-Start Your Brand: Four Changes You Need to Make to Optimize Brand Performance."
Posted by Forrest W. Anderson at 12:56 PM
Labels: brand management, branding, communications, research
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