The Jack Felton Golden Ruler Award honors excellence in PR research, measurement and evaluation. The award's primary objective is to identify great examples of research used to support PR practice and to publish these case studies on the Institute for Public Relations website.
If your organization has used research to plan, execute or evaluate a communications program and you are proud of what you did. Please submit it to this awards competition.
You can find more information about it here: http://www.instituteforpr.org/research/awards/golden-ruler/
This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Wednesday, July 13, 2011
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