The Institute for PR has just published a great new paper by Angie Jeffrey, an expert in PR Measurement and member of the IPR Commission on PR Measurement and Evaluation. If you are interested in Social Media Measurement, this paper is a must read. Here is the link.
By way of disclosure, I am on the Papers Committee of the IPR Commission and was one of a number of Committee Members who reviewed the paper before publication.
Forrest - thank you not only for posting this, but for your help challenging me to write the best paper I could. You have always been an inspiration. Thanks again, Angie
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