This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Friday, October 4, 2013
A Great Example of PR Using Data
In my most recent posts I've talked about the importance of PR using data -- whether big or little -- to drive what it does, so that PR contributes to achieving business goals. David B. Rockland, who heads the research and change management businesses at Ketchum has written this case history on how Fed Ex did just that. Here is the link: http://tinyurl.com/np9m5pb.
Posted by Forrest W. Anderson at 12:03 PM
Subscribe to: Post Comments (Atom)
Post a Comment