Tuesday, June 16, 2009
Automated vs. Human Media Monitoring
Check out this discussion of automated vs. human media monitoring: http://tiny.cc/Dt6YP
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About Me
- Forrest W. Anderson
- Forrest W. Anderson is a 30-plus-year veteran consultant in developing message architecture and managing corporate relationships and reputations. He works with organizations that are going through a change in strategic direction (merger, acquisition, building program, new product launch, change program) and that are concerned about what will happen if they mismanage their relationships with their key stakeholders (customers, employees, investors) by sending out wrong or confusing messages. After working with Forrest, they have a clear understanding of what their message strategy should be, but also recommendations on other actions they can take to enhance their relationships with stakeholders.
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