If you are “into” PR research and measurement, and have used it extensively in one of your PR campaigns this past year, you might want to consider entering the Jack Felton Golden Ruler Award for Excellence in PR Measurement & Evaluation. Entries of all types are welcome – including research using social media! The award recognizes superb examples of research used to support public relations practice. Winners are feted at the Institute for Public Relations Summit on Measurement in October in Portsmouth, NH, and it’s quite a big deal. But hurry! Entries are due August 15th. Here’s How to Enter, and see these terrific examples of previous winners’ entries: Padilla Speer Beardsley's Winning Entry 2007 or Shell's Award Winning Entry 2008 for ideas – and there are more on the site.
This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Wednesday, July 15, 2009
Award for Excellence in PR Measurement & Evaluation
As many of you know, I'm a member of the Institute for PR's Commission on PR Measurement and Evaluation. The Commission has created an awards program to recognize the best measurement and evaluation programs out there. Here's the blurb for the program. Please enter if you can.
Posted by Forrest W. Anderson at 4:37 PM
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Thanks, Forrest, for sharing information on the Jack Felton Golden Ruler Award with your followers!
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