This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Tuesday, March 30, 2010
Link to "Beware the Perils of Market Research"
Good, common sense article on market research: "Beware the Perils of Market Research." Read the article at: http://tinyurl.com/y895oow.
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