McKinsey Article on Global Forces Shaping Business

Great article in McKinsey Quarterly on global forces shaping the future of business. They include: "The rise of emerging markets as centers of consumerism and innovation; the imperative to improve developed-market productivity; ever-expanding global networks; the tension between rapidly rising resource consumption and sustainability; and the increasingly larger role of the state as a business regulator and partner."

One thing I like about the article is the authors explicitly state the importance of understanding "deep external forces and the narrower trends that they can unleash" as key to an organization's success.

Here's the link: http://tinyurl.com/25hp5fu.