This blog offers tips on strengthening relationships between organizations and their stakeholders through actions and more persuasive messages. These activities lead to a better reputation for the organization. To do these things, practitioners need solid information about the organizations for which they work and those organizations' stakeholders. Consequently they need to do research. The blog includes tips and ideas on this topic as well.
Thursday, March 10, 2011
Links to CEO Survey and Interview on Irrational Behavior
My friend and colleague Liz Guthridge saw a couple of media pieces I thought you might find interesting: