Monday, April 25, 2011

Most important thing to consider when measuring the impact of communications programs: Blog link

My friend and colleague Jose Mallabo interviewed me for his blog at: Jose is the director, corporate marketing, for GSI Commerce.

Topics he asked about included:
  • The single most important thing people need to remember when looking to measure the impact of communications programs
  • The most common mistake I see companies making in buying measurement and research
  • Why PR people haven’t done a better job making communications research core to their programs and the industry
  • How to convince CEOs to invest in PR
  • Whether social media is helping or hurting research and measurement in communications
  • Whether the agenda setting theory still is valid
Please check it out. That link again is:

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