Thursday, September 27, 2012

See IPR post on "Spotting Bad Research"

Frank Ovaitt, President and CEO of the Institute for Public Relations recently wrote a blog on Spotting Bad Research in response to a request from Institute Trustee Maril MacDonald. You can find that blog here. Frank quotes a number of the Institute's Research Fellows and a number of folks (including me) commented on the post as well.

I believe the most important point the collective experts made was that for the research to be good, the process had to be transparent. That is, the researchers need to be clear about how they gathered the data and how they processed it. There should be no black boxes and no unanswered questions.

And, if you plan to use the results of the research for anything important, you should question everything you can think of from how the sample was drawn to how the questionnaire was designed to how the data was analyzed to how and why the recommendations were made.



3 comments:

sir kodak said...

Great job you people are doing with this website.
click here to investigate

Fred Edge said...

This is awful informatics, brittle and clear. I anticipate that everything has been declared in analytical address so that clairvoyant could get best advice and apprentice abounding things. This is one of the best blogs I accept read.
spencer peter golden

Fred Edge said...

Hey just wanted to give you a brief heads up and let you know a few of the images aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different web browsers and both show the same outcome. spencer p golden