Friday, October 4, 2013
A Great Example of PR Using Data
In my most recent posts I've talked about the importance of PR using data -- whether big or little -- to drive what it does, so that PR contributes to achieving business goals. David B. Rockland, who heads the research and change management businesses at Ketchum has written this case history on how Fed Ex did just that. Here is the link: http://tinyurl.com/np9m5pb.