Finally actual evidence from Ad Age that PR agencies understand some of the real potential for big data and analytics: http://adage.com/article/agency-news/pr-agencies-rush-tap-holding-companies-data-streams/292593/.
Though the article doesn't say it, this also suggests small agencies without advertising parents will be at a distinct disadvantage as the agencies with such parents become sophisticated at using the data to which they have access.
3 comments:
The use of Big data has made its way to the main stream market. The businesses are using it for many purposes in order to expand and flourish their business and to target the right audience.
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